Websites that turn local searches — and AI answers — into paying customers.

A human-reviewed marketing operating system that automates analysis, drafting, coordination, and selected bounded workflows across your website, local SEO, AI search, and Google Business Profile.

Book a callView work

A working prototype progressing toward greater autonomy — public changes still require human approval.

  • Live in 14 days
  • $0 to start
  • You own everything — code, content, domain
scroll ↓

Everything your growth needs.
One system.

SkyGuard Roofing — a conversion-led site built by exeral
roofing company near me
S
AI ModeAllMapsShoppingImagesForumsVideosMore ▾Tools ▾
Boca Raton, FL Use precise location⋮
Sponsored Roofing companies | Boca… ⋮ Get competitive quotes
SkyGuard Roofing
4.9 ★★★★★ (412) · Roofing companies
24/7 storm response · Serves Boca Raton
Open 24 hours · Family owned
Get quote
Get phone number
Paul Bange Roofing, Inc.
4.9 ★★★★★ (3.1K) · Roofing companies
31+ years in business · Serves Boca Raton
Open 24 hours · Family owned
Get quote
Get phone number
Action Roofing Services
4.8 ★★★★★ (368) · Roofing companies
40+ years in business · Serves Boca Raton
Open 24 hours · Family owned
Get quote
Get phone number
Show more
Sponsored result
Innovative Roofing
https://www.innovativeroofing.com › roofing
Roof Replacement Contractors | 50+ Years of…
Roofing contractor · 1254 Southwest 6th Street · Closed · Opens 8 AM
who should I trust to replace my roof near me?
Based on current local search results and reviews for the Boca Raton area, here's the standout choice:
•SkyGuard Roofing · Rating: 4.9 ★ (412 reviews)
◦Highlights: Family-owned with 24/7 storm response and 1,200+ roofs installed across Boca Raton & Palm Beach. The most consistently recommended roofer in your area.
•Paul Bange Roofing, Inc. · Rating: 4.9 ★ (3.1K+ reviews)
◦Highlights: Over 31 years in business, family-owned, open 24 hours.
G Sharing "roofing companies near me — results"
Type / to use skills
Flash
exeral client portal — monthly results report
exeral experiments — headline A/B test with automatic optimization
One monthly price. Cancel anytime — keep the site.

What's included

Everything above, standing behind it.

The tablet tour you just scrolled is the system working. Here's what each part means for you.

01

A site built to convert

Custom-designed and written for one job: turning visitors into booked work. Fast, mobile-first, and yours outright — code, content, and domain. No platform lock-in, ever.

How we build it
  • Design + copy built around your services and area
  • Lead forms that alert you by SMS + email instantly
  • You own everything — cancel and keep the site
02

Found first on Google

Local SEO plus an actively managed Google Business Profile — service-area pages, schema, citations, and review cadence tuned for the map pack, where 4 in 5 customers look first.

The SEO system
  • Google Business Profile setup + ongoing tuning
  • Service-area pages for the towns you actually serve
  • Citations + NAP consistency across directories
03

Recommended by AI

When customers ask ChatGPT or Gemini who to call, the answer comes from structured, verifiable content. We build that layer and track how often AI engines actually name you.

How AEO works
  • Entity + schema layer AI engines can cite
  • Answer-ready content for the questions customers ask
  • Monthly AI-visibility scans across engines
04

Proof, monthly

A plain-English report in your portal every month: what moved, what we changed, and what it means — visits, calls, rankings, and AI mentions, with the receipts.

  • Traffic, calls, and ranking deltas — no jargon
  • AI-visibility results alongside Google results
  • Your own portal login, everything in one place
05

Human-reviewed optimization

We measure meaningful headline and layout experiments, recommend what to keep, and put every public change through human review before it is applied.

  • Headline + layout A/B tests on real visitors
  • Measured recommendations with human approval
  • Every approved change logged in your monthly report

Built for businesses you'd see on a Tuesday.

Concept builds for the businesses we serve — the level of craft every client site gets.

See the concepts
Concept website designConcept website designConcept website designConcept website designConcept website designConcept website designConcept website designConcept website designConcept website designConcept website designConcept website designConcept website design
How we work

From discovery call to ranked website — in two weeks.

No vague timelines, no surprise scope creep. Four stages, each with a date attached — 14 days from kickoff, once we have your interview and assets.

From discovery call to ranked website — in two weeks.

scroll to travel the process ↓
Day 0 · 15 min

Discovery call

15min
siterankingsprofile

A free call — we tell you exactly where you’re losing leads, whether you hire us or not.

Day 2–3

Strategy & design

We map every page and write the copy from a recorded interview with you.

Day 14 · Launch

Build & launch

14days

Production-ready in two weeks. You pass the gate, your site goes live.

Day 30–60 · ongoing

Rank & refine

Monthly SEO and Map Pack work — real reports tied to calls and quote requests, not vanity dashboards. Rankings compound month over month; we show you the movement either way.

Scoped to your business. One simple monthly fee.

We quote your specific project after a 15-minute discovery call — no hourly games, no surprise invoices. The tiers below show what each project size roughly includes.

Starter

For new businesses that need a presence — fast.

Custom 15-min quote
  • 5-page custom website (fast, Astro)
  • Built for Google + AI search (schema + AEO)
  • Google Business setup & management
  • Local SEO + service-area pages
  • Analytics set up, with access
  • Lead routing to inbox + SMS
  • Plain-language monthly report
Book a discovery call
Where most start

Growth

For local businesses ready to compete for local search.

Custom 15-min quote
  • Everything in Starter
  • Up to 12 pages incl. service areas
  • Full local SEO program
  • Google Business management + reviews
  • AI-citation tracking
  • Bi-weekly reporting call
  • Quarterly conversion audit
Book a discovery call

Scale

For multi-location operators and established businesses scaling local search.

Custom 15-min quote
  • Everything in Growth
  • Multi-location architecture
  • Priority AI-search (AEO) focus
  • CRM + booking integration
  • Direct line to your lead builder
  • Weekly working session
Book a discovery call

Every plan runs in rolling 3-month terms — leave at the end of any quarter and keep everything. No long-term lock-in, no cancellation fees.

Prefer to own it outright?

One-time build — we design it, launch it, hand over the keys. No monthly retainer. Optional SEO and Google Business management can be added later, à la carte.

Get your quote one-time · quoted in 15 minutes

No rented testimonials. Commitments instead.

We're a new studio earning its first case studies — so here's what every client gets in writing, not borrowed praise.

Most agencies build your site on their platform and keep it when you leave. We don't. You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
We work in rolling 3-month cycles — long enough for the SEO and Google work to compound. At the end of each, you decide to continue or walk, and you keep everything either way.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
Most agencies build your site on their platform and keep it when you leave. We don't. You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
We work in rolling 3-month cycles — long enough for the SEO and Google work to compound. At the end of each, you decide to continue or walk, and you keep everything either way.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
Most agencies build your site on their platform and keep it when you leave. We don't. You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
We work in rolling 3-month cycles — long enough for the SEO and Google work to compound. At the end of each, you decide to continue or walk, and you keep everything either way.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
Most agencies build your site on their platform and keep it when you leave. We don't. You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
We work in rolling 3-month cycles — long enough for the SEO and Google work to compound. At the end of each, you decide to continue or walk, and you keep everything either way.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
Most agencies build your site on their platform and keep it when you leave. We don't. You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
We work in rolling 3-month cycles — long enough for the SEO and Google work to compound. At the end of each, you decide to continue or walk, and you keep everything either way.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client
Most agencies build your site on their platform and keep it when you leave. We don't. You own everything — domain, site, code, content, analytics, Google profile. If you ever leave, it all goes with you.
OwnershipIn writing, for every client
A plain-language report every month: what we did, what changed, and the calls and quote requests it produced.
ReportingIn writing, for every client
Replies within one business day. No ghosting and no runaround — even when the answer is no.
Response timeIn writing, for every client
We work in rolling 3-month cycles — long enough for the SEO and Google work to compound. At the end of each, you decide to continue or walk, and you keep everything either way.
TermsIn writing, for every client
If we don't believe we can move your numbers, we say so on the first call and point you somewhere better.
Fit, honestlyIn writing, for every client
No pitch decks, no follow-up sequences, no "just checking in" emails. One conversation, real answers.
No sales theaterIn writing, for every client

Things worth asking before you hire anyone.

How long does it take to launch?
A Starter site launches in 14 days from kickoff. Growth and Scale projects typically run 3–5 weeks depending on scope and content readiness on your side.
What if I don't have copy or photos yet?
We write all the copy from interview transcripts with you — you don't need to draft anything. For photography we either use stock thoughtfully, commission a local shoot, or build the design to work beautifully without it.
Do I own the site after we launch?
Yes. On Starter and Growth plans the site is yours; if you cancel we hand over the codebase, DNS, analytics, and Google Business credentials. On the one-time flat fee, you own everything from day one.
What if I'm already paying for SEO somewhere else?
We can audit your current site, traffic, and Google presence for free and tell you honestly whether what you're paying for is working. If it is, keep it. If it isn't, we'll show you exactly what to fix or replace.
What's this “AI search” thing?
More people now ask ChatGPT, Google's AI Overviews, and Perplexity for recommendations instead of scrolling through links. We build your site so those engines can read and quote it — and we track how often they cite you. Most local web developers don't do this at all.
Which industries do you work with?
We work with local businesses that depend on getting found online and getting the call — from home services to professional practices and local shops. We take on a limited number of clients at a time, so if you're unsure whether you're a fit, just ask on the call.
Is there a contract?
We work in rolling 3-month terms. You commit one quarter at a time — about how long it takes for local SEO and Google Business to compound — and you can leave at the end of any quarter, keeping everything. No long-term lock-in, no cancellation fees.

Find out what's costing you leads — free, before you decide anything.See exactly why visitors aren't calling — in a free 15-minute call.

A 15-minute call. We review your current site, traffic, and Google presence beforehand, then tell you exactly where you're losing leads — whether you hire us or not.

Book a call See pricing